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Ugo Okonkwo

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 Home and Office Based Business Opportunity

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Debbi Fields

Debra (Debbi) J. Fields is one of the few innovators and entrepreneurs to see her name become a product brand symbol of quality that is known and revered worldwide. Few dream achievers (Ford, Edison, Bell among them) live to enjoy such well-deserved acclaim.

More than 25 years of entrepreneurial, operational and managerial experience, all of it earned in a company she built (literally) from scratch. Founder, baker, chief cookie lover and former Chairman, of Mrs. Fields Cookies, a $450 million company she founded in 1977. Mrs. Fields has since sold her company, which is a market leader among fresh-baked cookie stores.

Debbi was a young housewife aged 20 with no business experience. Yet, she had a dream, a recipe, and a passion for sharing her chocolate chip cookies. She managed to do what most people considered impossible. She convinced a bank to finance a business concept which had never before been proven and which appeared on the surface to have little likelihood of success.

On August 16, 1977, Mrs. Fields Chocolate Chippery opened its doors to the public in Palo Alto, California. Twenty-plus years later, Debbi Fields' role had expanded from managing one shop to supervising operations, brand name management, public relations and product development of her company's 600+ company-owned and franchise stores in the United States and 10 foreign nations.

Her philosophy of excellence, stated in her motto of "Good Enough Never Is," is mirrored in a company that has earned a reputation for providing the best in product quality and superior customer service. She attributes her greatest success to her ability to relate to her customers and earn their lifelong loyalty.

Mrs. Fields, Inc. was among the first companies to take advantage of dramatic computer technology advancements. Debbi Fields led her company into the computer age, streamlining operations and production schedules with a state-of-the-art computer system. Her program is used as a model for business efficiency at Harvard Business School. It remains an example of successful application of technology in business management.

Today, she sits on the boards of Outback Steakhouse, WKNO (a public radio and TV station), and The Orpheum Theater. She is in the process of co-authoring a book called “Service Entropy”.

She is the author of two cookbooks. The first, 100 Recipes from the Kitchen of Debbi Fields has sold more than 1.8 million copies and was the first cookbook to top The New York Times bestseller list.

The second, I Love Chocolate cookbook, published in 1994, has enjoyed tremendous success as well, posting sales of over half a million copies.

She hosted Great American Desserts, a weekly program that aired nationally, on public television and is also the name of her third and newest book, Debbi Fields Great American Desserts, published by Simon and Schuster.

Debbi is mother to Jessica (23), Jenessa (21), Jennifer (19), Ashley (14), and McKenzie (11). She resides in Memphis, Tennessee with her husband and family.

Find out about a unique home-based business that I have been building since 2002 here