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Find a Need and Fill It
'Find a Need and Fill It' is the easiest way to make a fortune quickly, especially for anyone who maintains control over fulfilment and doesn't lose out to rival firms. But how to find such a need? This is how:
1) Look around you, keeping your eyes open for people experiencing problems or complaining that such-and-such a product isn't as good as they expected it would be, and so on. 2) If you see a need, consider whether it is actually a need people will pay to have solved. 3) Think about how to fulfil the need. Foreign catalogues and import/export directories are a good source of products already on the market which might include a product you can import and sell to satisfy a particular need. Alternatively, design or have someone else create a product for you to fulfil the need and take careful steps to copyright your invention. 4) Talk to people. Find out how widespread the need is and whether they would find your new product useful. More than this, are they willing to buy it? 5) Plan on paper how you will get the product, place it on the market, protect your rights, and so on.
How to Get Great Ideas
"Discovery consists of looking at the same things as everyone else and thinking something different." Albert Szent-Gyorgyi, Physician and Nobel Prize winner
"The best way to get a good idea is to get lots of ideas." Linus Pauling, Chemist and Nobel Prize winner
Great ideas are what fortunes are made of and even simple ideas have earned millions for their creators. Like Ron Hickman, for instance, inventor of the 'Workmate', who sold his invention to Black and Decker for a multi-million pound sum.
Most profitable ideas concentrate on a widespread problem, as yet unresolved. Like baths overflowing, for instance, and a recent device to combat the problem looks set to earn its maker millions. Or a new-found recipe for biscuits you can dunk without them falling apart!
So how are good ideas born? Are they for dreamers only, and do the rest of us stand little chance of dreaming up productds people actually want, and will pay for? Can we programme our minds to come up with good, and very profitable ideas? The answer to that last question is 'yes': there are many ways to tap your creative potential.
One very popular and productive technique is to play the 'What If?' game. Imagine you have an everyday product, one that's been around for years. Ask yourself: What if it was bigger? What if it was smaller? What if it was made of wood instead of paper? What if it was upside down? What if it had water poured all over it? Or, 'What if it was bottled?', as someone reportedly said to the man who sold Coca-Cola as a syrup which people diluted themselves. And we all know what happened next.
If this doesn't work for you, buy a copy of 'A Whack on the Side of the Head: How You Can Be More Creative', by Roger Van Oech, where you'll find the only thing standing between you and your imagination is yourself. That 'whack on the side of the head' is "to shake us out of routine patterns, to force us to rethink our problems, and to stimulate us to ask the questions that may lead us to other right answers."
According to Van Oech, most people have mental locks that prevent them from generating good ideas. Here are a few of those locks and the keys to open them:
Looking For The 'Right' Answer
The 'right' answer is the one you've been programmed to find, not necessarily the best solution to your problem. "For more effective thinking, we need different points of view", Van Oech says, "otherwise we'll get stuck looking at the same things and miss seeing other things outside our focus." Creative thinking means looking for the second right answer, and the third, and the fourth, no matter how off-beat or unusual.
Looking For the 'Logical' Answer
Just because your idea seems illogical doesn't mean it won't work. Getting great ideas means looking for 'illogical' solutions to common problems. The 'What If' game will help you.
Thinking it Doesn't Concern Them
We've all said something like: "Get X to sort it out. That's his problem", or, "I've never tried that, so it's useless asking me". But very often the expert can't see beyond the 'right' and 'logical' solution. Newcomers frequently can.
The story goes that a bus driver got his vehicle stuck under a bridge. He couldn't shift it, no matter how he tried. The experts arrived and tried towing it, bumping it, pushing and pulling it. Nothing happened. Then a child in the crowd suggested letting the tyres down slightly and pushing the vehicle free ..... !
Brainstorming sessions are a good idea, explaining why many firms have 'think-ins' where all members of staff suggest answers to other people's problems. Van Oech calls this 'cross-fertilisation', adding: "But often the best ideas come from cutting across disciplinary boundaries and looking into other fields for new ideas. Many significant advances in art, business, education, entertainment, politics and science have come about through a cross-fertilisation of ideas. Nothing will make a field stagnate more quickly than keeping out foreign ideas."
If Your First Idea Doesn't Work, Think Again
Don't worry that others will think your idea silly. Even the experts make mistakes, but they don't let failure deter them, they simply move on to something else, possibly the idea that will make them incredibly rich.
To show that even the experts get it wrong sometimes, here's a selection of quotes to inspire you:
"I think there is a world market for maybe five computers." Thomas Watson, Chairman of IBM, 1943
"There is no reason anyone would want a computer in their home." Ken Olson, president, chairman and founder of Digital Equipment Corporation, 1977
"The wireless box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?" Western Union internal memo, 1876
"Who the hell wants to hear actors talk?" H.M. Warner, Warner Brothers, 1927
And, from one of the world's richest men: "640K (of RAM) ought to be enough for anybody." Bill Gates, 1981 |
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Find out about a unique home-based business that I have been building since 2002 here |
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